Carrefour

APP Design

Project Overview

During the global pandemic, people often started using online shops, My task was to analyze competitors, identify user pains, conduct interviews and create a convenient EC application.

Creation of a convenient application for Carrefour in a market.
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家樂福於1959年創立於法國，1963年第一家量販店於法國開幕，位列世界首要的零售集團，在法國、其他歐洲國家及台灣等，皆為當地規模最大之量販業者。
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在台灣市佔率堪稱龍頭的第一大賣場，隨著現今消費者線上購物的比例逐漸升高，家樂福目前在台灣已超過百家店，並具有多元發展的店家型態，如量販店、超市及線上購物等，主要負責 One App 的整體產品設計，因此在產品設計上將線下結合線上，除了線上購物，如何運用在線下消費導購，為設計一大挑戰。

Carrefour APP

Sr. UI Designer

Sep 2020 — 2022

Homeage

During the global pandemic, people often started using online shops, My task was to analyze competitors, identify user pains, conduct interviews and create a convenient EC application.

產品首頁優化

客戶針對使用者調查後，期望針對支付條碼優化至首頁
讓使用者打開產品即能快速使用「儲值金支付」、「信用卡支付」功能
並優化部分功能包含錢包、目錄、聯名卡、促銷等做功能及介面上的 highlight 加強使用者視覺體驗。

QR Code / Bar Code

This section displays your list of cards and other services provided by the app. the VIP card has a designated QR Code to which can easily be accessed by the user. it can be shared with others to receive payment. can also be opened and scanned by a second party.
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優化並整合支付條碼跟好康卡條碼於同一頁面，並增加切換模式方便使用者可以快速選擇需要之功能。

Style Guideline

My role in this task was to create the brand guidelines for the brand and help in the color selection. It decided to up its game by building a brand identity as strong as its technical abilities.
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從專案中建置產品設計規範，以維持產品間與開發、設計師溝通之間的品牌一致性。